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Transport for London (TfL) has confirmed that it has begun exploring methods to implement a ban on playing adverts throughout its promoting community after Mayor Sadiq Khan urged the federal government physique to give you a plan.
Mayor Khan pledged earlier this yr as a part of his re-election efforts to ban playing adverts on the Tube, citing the devastating affect of playing habit on lives and the households of these affected by it.
In accordance with official stats, TfL ran slightly below 50 gambling-related promoting campaigns throughout its community. A TfL spokesperson mentioned final week that the federal government division tasked with overseeing most of London’s transport community has begun partaking with a lot of stakeholders to evaluate how a ban will be launched. The spokesperson additionally confirmed they’ve been approached by Mayor Khan to contemplate the restriction of playing adverts.
Information about TfL contemplating methods to ban adverts that includes gaming and betting merchandise emerged shortly after Inexperienced Get together member Siân Berry raised the problem at a latest London Meeting assembly. Ms. Berry was her social gathering’s candidate on the newest mayoral election.
Through the above-mentioned assembly, the politician questioned Mr. Khan whether or not he thought of it acceptable that the variety of playing adverts on the Tube had elevated “in gentle of the monetary struggles confronted by many Londoners immediately” as a result of coronavirus pandemic.
Mayor Shares Inexperienced Get together Member’s View
In a written response to Ms. Berry’s query, Mayor Khan mentioned that he shared her issues and knowledgeable her that he had urged TfL to carry ahead a plan to ban playing promotions throughout its community.
A timeframe for when the ban shall be applied is but to be introduced by the federal government physique because it appears to be within the early levels of discussing how and when it will likely be rolled out.
That is the newest testomony to the rising stress on TfL to ban adverts selling merchandise that signify “dangerous investments.” Mayor Kahn has mentioned that prohibiting such promotions is a little more troublesome as they don’t kind a part of a predetermined class.
Earlier this yr, the transport community pulled an advert marketing campaign by a serious cryptocurrency buying and selling platform that inspired clients to buy Bitcoin. The controversial promotion had efficiently handed TfL’s preliminary checks.
A couple of years in the past, Mayor Khan launched a ban on all junk meals commercials throughout all TfL networks as a part of town’s efforts to counter childhood weight problems. The transfer resulted in TfL shedding between £13 million and £25 million a yr in promoting income.
The federal government division has mentioned it’s troublesome to estimate how a lot it could lose because of a playing adverts ban as there are “many elements” that have an effect on annual promoting income.
Supply: TfL to look into banning playing adverts throughout networks after mayoral pledge, South London Information, September 12, 2021