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On-line casino and sports activities betting software program provider SoftSwiss this week introduced that it’s set to rebrand in a transfer that displays the corporate’s present place on the net playing market and its imaginative and prescient to keep up a number one place on this market.
From July 1, the supplier’s emblem textual content and model identify can be spelled SOFTSWISS (in caps) in all its official press releases and advertising and marketing supplies.
SOFTSWISS defined that its emblem’s new really feel will adhere to its model values and place as an revolutionary and main supplier that strives to ship “probably the most safe and dependable” iGaming and on-line sports activities betting options to its purchasers.
The corporate revealed that in the course of the model picture growth stage, it integrated an important classes it had realized up to now and mixed them with the primary secret of its model’s success – its staff.
SOFTSWISS was launched in 2009 as a small software program growth startup with only a slew of workers. Over the previous 12 years it has grown into a large internationally acknowledged model that now employs greater than 700 consultants in workplaces in Belarus, Malta, and Poland.
The brand new model emblem will mirror the corporate’s evolution over time with its more energizing and extra modern look.
Newest in a Collection of Adjustments in Visible Identification
That is the newest change SOFTSWISS has applied to replace its visible identification in recent times. In 2019, the corporate debuted a brand new emblem that, whereas bearing the identical colours as its outdated one, was extra in step with its multi-vertical product providing.
SOFTSWISS broke away from its outdated bitcoin and casino chip emblem in favor of a less complicated but trendy look that footage a counter-clockwise turned ‘s’ that alludes to the infinity image.
Again in its early days, SOFTSWISS had established itself as a supplier of a one-stop-shop white label answer that took care of all technical, authorized, and monetary processes associated to the launch of a brand new on-line casino.
In 2013, the corporate pioneered a bitcoin-optimized on-line casino answer, effectively forward of the frenzy that the preferred crytpocurrency has stirred in recent times.
Through the years, SOFTSWISS has expanded its portfolio of merchandise to now embrace a web based casino platform, a sportsbook platform, which it launched not way back, a sport aggregator, a crypto casino answer, the Affilka affiliate administration platform, in addition to completely different managed providers.
Commenting on their newest huge information, SOFTSWISS founder Ivan Montik mentioned that “trying again, it’s astonishing to grasp how a lot we’ve grown” and that “we began over 10 years in the past with a really small staff, which has now change into the scale of a small village!”
Mr. Montik identified that the brand new look will mirror their fixed need for innovation and growth and that by means of the brand new visible sample and general unified picture, they’ll be capable of “talk the model positioning a lot clearer to our present and potential purchasers.”
Supply: SOFTSWISS is Rebranding, SoftSwiss Newsroom, June 29, 2021