• Tue. Apr 13th, 2021

Reno Outpaces Las Vegas in Pandemic Financial Rebound 

BySpeed Casino

Mar 4, 2021

Posted on: March 3, 2021, 01:25h. 
Final up to date on: March 3, 2021, 04:05h.

Larry Henry Learn Extra

Reno is doing higher than Las Vegas in recovering economically from the coronavirus pandemic, in keeping with a printed report.

Automobiles journey beneath the Reno Arch, which spans Virginia Avenue in downtown Reno. The Northern Nevada metropolis is doing higher in rebounding from the pandemic than Las Vegas. (Picture: Bicycle Retailer)

With its proximity to massive cities and numerous financial system, Reno is much less depending on airline passengers and on line casino jobs in reaching pre-pandemic financial ranges, trade specialists advised the Las Vegas Evaluation-Journal.
Reno is about 440 miles north of Las Vegas, close to Lake Tahoe and the California border. It’s only about two hours from Sacramento and three-and-a-half hours from San Francisco.
Positioned in a distant desert, Las Vegas is farther faraway from massive metropolitan areas. The closest main metropolis, Los Angeles, is at the very least 4 hours away by automotive. Phoenix is 5 hours away.

The proximity now we have to Northern California actually helps us,” stated Charles Harris, president and CEO of the Reno-Sparks Conference and Guests Authority.

In January, gaming income in Washoe County, the place Reno is situated, was up 5 p.c year-over-year, the newspaper reported. Clark County’s gaming income dropped 32 p.c throughout that interval. Las Vegas is in Clark County.
With out a lot of conventions and worldwide vacationers, Las Vegas has seen a steep droop in customer quantity. Through the pandemic, McCarran Worldwide Airport has misplaced greater than 30 million arriving and departing passengers in comparison with the earlier 12 months. The airport is on the southeastern finish of the Strip close to the Tropicana and different hotel-casinos.
Harris famous that Reno advantages from being a regional market.
“We don’t rely as heavy on the worldwide facet as a metropolis like Las Vegas does,” he advised the newspaper.
Advertising the Outdoor
Reno additionally has benefited by advertising itself as an outside vacation spot, Harris stated. 
Close by Lake Tahoe is considered as one of many prime snow-skiing locations on the earth, even internet hosting the 1960 Winter Olympics at Squaw Valley. Final month, the Nationwide Hockey League’s Vegas Golden Knights performed a nationally televised regulation recreation outdoor at Lake Tahoe towards the Colorado Avalanche. The Golden Knights usually play house video games at T-Cell Area on the Las Vegas Strip close to Park MGM.
Harris advised the newspaper guests are “searching for areas which have secure outdoor and outside experiences” as within the Reno space.
“Whereas there’s nice gaming that now we have, the outside helps complement that have,” he stated.
Las Vegas’ advertising efforts through the years have centered extra on the town’s hotel-casino tradition, together with a interval starting within the late Nineteen Eighties when themed megaresorts have been marketed as family-friendly locations.  
Some Las Vegas hotel-casinos now try to carve out area of interest markets, in search of clients who may wish to keep at a smoke-free resort or at properties that solely enable adults inside.
Las Vegas ‘Model Picture’
A further profit to Reno’s restoration has been the decrease share of staff employed within the leisure and hospitality trade. In Reno, 15 p.c of staff have been in that trade earlier than the pandemic. In Las Vegas, it was 28 p.c.
Which means Las Vegas has been hit tougher within the statewide tourism slowdown through the pandemic. In December, unemployment in Reno was 5 p.c, in comparison with 10.4 p.c in Las Vegas. The nationwide common was 6.3 p.c.

Regardless of these comparisons, some are hopeful Las Vegas will expertise a strong restoration, particularly as individuals really feel secure to journey now that vaccinations are going down.

UNLV’s Amanda Belarmino advised the newspaper individuals have had time to plan the place they wish to go.
Belarmino is an assistant professor within the faculty of hospitality.
“I believe that Las Vegas has extra of a model picture within the thoughts of the patron,” she stated. “As we see extra of a restoration, I believe we’ll see Las Vegas gear up sooner.”

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