• Thu. May 13th, 2021

Playtech Kicks Off Parx Interactive Michigan Partnership with New App

On-line playing know-how large Playtech this week introduced the launch of a model new partnership with Parx Interactive, the net casino division of Pennsylvania’s Parx casino, and Michigan’s Gun Lake casino.
This younger partnership is ready to be kicked off with the roll-out of Michigan’s latest iGaming app, Play Gun Lake. The brand new operation marks an necessary extension of an present alliance between Parx and Gun Lake casino.
The brand new app will probably be powered by Playtech’s superior IMS platform and Participant Account Administration (PAM) answer and can characteristic the provider’s proprietary on-line casino content material.
As talked about above, this newest announcement marks the launch of a strategic settlement between Playtech and Parx. Plans for a collaboration between the 2 firms had been first introduced this previous February. As a part of this partnership, Playtech and its operator associate will quickly launch new on-line playing merchandise in Michigan, New Jersey, Pennsylvania, and Indiana in addition to in different regulated jurisdictions within the US.
Parx casino, the biggest Las Vegas-style playing venue in Pennsylvania, would be the first to go dwell with Playtech’s IMS platform within the US. The casino will this fashion be a part of a lot of worldwide tier-one operators which have already been outfitted with the platform and profit from it.
The supplier’s IMS product comes with a whole on-line backend answer for all on-line casino and sports activities betting and delivers industry-leading providing throughout completely different verticals and to the biggest iGaming and wagering operators on the planet.
One other Key Milestone
Commenting on this new partnership with Parx casino, Playtech COO Shimon Akad mentioned that it marks “one other key milestone” within the growth and supply of the FTSE250 firm’s US technique. Mr. Akad went on to say that the US market is a extremely refined one and calls for “a know-how answer that gives a high-quality buyer expertise.”
He additionally famous that they sit up for persevering with to work with Parx casino and ship {industry} main playing expertise throughout a number of states and verticals.
Parx casino SVP iGaming and Sports activities Matthew Cullen added that they’re delighted to launch the Play Gun Lake app in Michigan with Playtech and convey the success of Parx into Michigan’s on-line gaming market. He went on to say that Parx is trying to consistently develop its providing to take participant expertise to a different stage and that “to take action with Playtech’s {industry} main content material is especially thrilling.”
Information about Playtech’s partnership with Parx in Michigan emerge shortly after the supplier introduced that it has secured a long-term lease for its first Stay casino studio within the US. The ability will probably be positioned particularly in Michigan.
As for Gun Lake casino, it too had some large information to share. The Wayland-based playing venue introduced earlier this month that it will bear a $300 million enlargement and revamp that can remodel it right into a full-scale lodge and casino resort.
Work on the deliberate enlargement is ready to kick off after an ongoing $100 million renovation undertaking wraps up on the property in late summer time.
Supply: Playtech launches partnership with Parx Interactive in Michigan, Playtech Newsroom, April 28, 2021

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