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On-line casino and sports activities betting group LeoVegas is ready to enterprise into recreation growth with the launch of its new in-house studio, Blue Guru Video games.
The corporate mentioned Monday that it has moved to start out its growth arm to craft new, progressive content material. The newly established studio’s first video games are anticipated to be launched in late 2021.
LeoVegas has shaped Blue Guru Video games via its funding arm LeoVentures. The playing operator has an 85% share within the new iGaming studio. From the very begin, the younger recreation developer boasts a group with over twenty years of collective expertise within the subject.
The studio will develop on-line casino video games completely for LeoVegas and its manufacturers in addition to for different operators. The corporate mentioned that they hope to craft and launch at the very least 20 new video games within the coming two years via Blue Guru Video games.
The studio’s future titles will complement the video games already out there within the lobbies of LeoVegas’ manufacturers. The operator presently has entry to content material from greater than 60 main suppliers of video games for the net casino business.
Its to-be-released proprietary merchandise will present LeoVegas with IP rights that may supply the corporate and its manufacturers better flexibility in how the video games and their particular person characters could also be used for improved participant retention.
Commenting on their first foray into the sport growth sector, LeoVegas CEO Gustaf Hagman mentioned that for a very long time they’ve added unique video games to their providing with the assistance of exterior suppliers and that they imagine now’s the suitable time to “take the step to do recreation growth fully on our personal.”
Mr. Hagman went on to say that they are going to be drawing from their knowledge and on-line casino business information to have the ability to drive innovation and develop video games that their gamers will actually get pleasure from.
Of their future portfolio, the LeoVegas CEO mentioned that it could embody all the things from area of interest, native titles for particular person market to video games with broader, worldwide enchantment. Along with that, the corporate, via Blue Guru Video games, plans to create distinctive recreation characters that it is going to be utilizing in its advertising and marketing initiatives to construct stronger loyalty to its manufacturers.
LeoVegas anticipates having this flexibility in producing video games will supply it a aggressive benefit and can create a brand new income stream over time.
The net playing group has been having a busy time over the previous few months. Late final yr, it launched its Pink casino model in Canada, the primary market the operation entered since its preliminary launch within the UK.
In March, LeoVegas grew to become the primary iGaming operator to go a radical approval course of and launch its on-line casino app in Google Play. It was in March once more when the corporate strengthened its foothold within the Nordics with the acquisition of Expekt Nordics, one of many pioneers within the provision of on-line playing providers within the area.
Supply: LeoVegas begins recreation studio, LeoVegas Newsroom, Could 3, 2021