• Mon. Jun 14th, 2021

DraftKings Buys VSiN to Delve Deeper into Sports activities Betting Content material Creation

US playing and day by day fantasy sports activities operator DraftKings has continued its enlargement into the sports activities betting content material area by saying this week that it has bought Vegas Sports activities Data Community, Inc. (VSiN) for an undisclosed quantity.
VSiN was based in 2017 by legendary sports activities broadcaster Brent Musburger and his household and operates as a multi-platform and content material firm that delivers sports activities betting information, analyses, and knowledge to US sports activities followers.
DraftKings mentioned that the acquisition of the community will assist it additional bolster its content material capabilities whereas additionally augmenting VSiN’s capability to broaden its viewers of sports activities aficionados at an thrilling time for the US sports activities betting trade.
VSiN is predicated in Las Vegas and develops, produces, and distributes greater than 18 hours of dwell linear sports activities wagering-focused content material every day. Its content material could be accessed by way of a 24/7 stream in addition to by way of quite a lot of video and audio channels, terrestrial radio stations all through the US, and a rising variety of podcasts and betcasts.
DraftKings, which final yr opened a Las Vegas workplace, mentioned that VSiN’s present staff within the metropolis might be built-in into the sports activities betting firm’s 2,600-person world workforce.
VSiN to Keep Content material Independence
Underneath the phrases of the acquisition deal, the sports activities betting content material community will preserve its editorial independence. As well as, its present management workforce, together with VSiN Chief Government Brian Musburger, will proceed to handle the content material community’s day-to-day operations.
Commenting on this latest acquisition, DraftKings co-founder, CEO, and Chairman Jason Robins mentioned that VSiN “creates genuine and credible content material that resonates with sports activities bettors at each stage.”
He additional identified that along with its model fairness amongst sports activities bettors and its roster of gifted content material makers, the community additionally has a longtime infrastructure that the wagering operator can instantly assist develop because it seems to be so as to add worth to “shoppers who wish to turn into extra educated about sports activities betting.”
VSiN’s CEO added that they created the community as a hub for sports activities followers and bettors to “discover essentially the most credible content material to assist inform their wagering selections” and that “harnessing the ability and community of the DraftKings model” will current them with the chance to succeed in a good wider viewers.
VSiN final yr teamed up with one other sports activities betting enterprise to supply distinctive content material for bettors from all components of the nation. The content material creator partnered with BetMGM for the launch of the Betting Throughout America present. BetMGM is the iGaming and digital wagering model of ROAR Digital, the three way partnership that casino big MGM Resorts Worldwide and European playing powerhouse Entain (previously GVC Holdings) fashioned in 2018.
Supply: DraftKings Acquires VSiN, Multi-Platform Sports activities Betting Broadcast and Content material Firm, DraftKings Newsroom, March 30, 2021